Preparing to White Label Your Mobile Event App

Please note that an organization account is required for both Apple and Google. This is required to be used with your White Label App. Personal accounts are not compatible at this time. 

PheedLoop requires a minimum of 4 weeks from the white label submission date to develop and publish white label applications. Rush submissions requesting less than 4 weeks of development time cannot be accommodated. If you have any questions or concerns about the status of your white label app submission, please contact our support team at support@pheedloop.com.

Table of Contents

  1. Overview
  2. Choosing Your White Label Option
    1. How to know if white labelling is right for your event
  3. Pricing
    1. Event White Label App
    2. Organization White Label App
  4. Prerequisites & Timeline
    1. Timeline Requirements
    2. Critical Requirements
  5. Step 1: Set Up Your Google Developer Account
  6. Step 2: Set Up Your Apple Developer Account
  7. Step 3: Configure Your White Label App
    1. Accessing Your Settings
    2. App Design Settings
    3. App Information Settings
    4. Required Permissions Settings
  8. Step 4: Submit for Development
    1. Confirmation Settings
    2. What Happens Next
  9. Important Guidelines & Restrictions
  10. Support & Questions

Overview

A white label mobile event app allows you to publish your event under your organization's brand in the Apple App Store and Google Play Store. Attendees will search for your event or organization name (rather than "PheedLoop Go!") and see your custom branding throughout their app experience.

What's customized in a white label app:

  • App store icon and screenshots
  • App store listing and description
  • Splash screen that appears when the app launches
  • App name attendees search for

What stays the same:

  • All features and functionality
  • In-app experience after login
  • Event content and layout

Approximately 25% of PheedLoop events choose to white label their mobile app to maximize brand presence and sponsorship opportunities.

Choosing Your White Label Option

PheedLoop offers two white label options depending on how many events you run annually:

Feature

Event White Label App

Organization White Label App
Best for 1-2 events per year with distinct branding Multiple events per year under one brand
Scope Single event only All your organization's events in one app
Branding Event-specific graphics and name Organization-wide branding
Cost structure Per-event Power-Up purchase Organization Power-Up (one-time)
When to choose Each event needs unique branding You want one umbrella app for all events

How to know if white labelling is right for your event

White labeling is ideal for organizations that want to:

  • Maximize sponsorship opportunities with complete brand control
  • Present a fully branded experience from app store to event
  • Strengthen organizational identity at events

Consider the investment:

  • Power-Up purchase cost (see pricing below)
  • $100-200 annual fees to Apple and Google for developer accounts
  • Administrative time for setup and maintenance
  • 4-week minimum development timeline

Most PheedLoop events use the standard PheedLoop Go! app, which still offers extensive branding and sponsorship opportunities within the app itself.

Pricing

You will need to purchase either the White Label App Power-Up or the Organization White Label App (which grants White Label Apps for all of your events) from the Event Dashboard:

White Label App

The White Label App can be purchased in the same manner as other Power-Ups. Follow the instructions in our How to Claim and Purchase Power-Up Credits article for more details.

Organization White Label App

Purchase as an organization Power-Up:

  1. Select the drop-down menu at the top right corner of your Dashboard

  2. Select Settings

  3. Navigate to Account & Billing > Account
  4. Scroll to Organization Power-Ups

  5. Next to "Organization Whitelabel app," select Add

  6. Enter your credit card information

  7. Select Confirm and Pay

Prerequisites & Timeline

Timeline Requirements

Minimum 4 weeks required from when PheedLoop receives all permissions and assets until your app is available in app stores.

This 4-week period begins only after you have completed:

  • Apple Developer account creation and PheedLoop access granted
  • Google Developer account creation and PheedLoop access granted
  • All app graphics and information uploaded
  • “Ready for Development” checkbox confirmed

Important: Creating Apple and Google Developer accounts may take several days to weeks on their own. Start this process early.

Critical Requirements

Organization accounts required: You must use organization accounts (not personal accounts) for both Apple and Google. Personal developer accounts are not compatible with white label apps.

Rush requests cannot be accommodated: Submissions requesting less than 4 weeks of development time will not be accepted.

Before you begin, ensure you have:

  • Organization legal entity information
  • D-U-N-S number (required for Apple organization account)
  • Payment method for developer account fees ($100-200/year combined)
  • App graphics prepared (specifications in Configuration section below)
  • Privacy policy link hosted on a webpage (not PDF)
  • 4+ weeks before you need the app live

Step 1: Set Up Your Google Developer Account

  1. Create a Google Developer account using your organization credentials
  2. Access your Play Console
  3. Navigate to your account's Settings page and select Users & Permissions
  4. Click Invite new user with the following details:
    • Email: apps@pheedloop.com
    • Role: Admin
    • Permissions:
      • If you have no other apps in this account: Set to Global
      • If you have other apps: Create your app first, then return to Users & Permissions and grant Admin access to only your specific white label app
  5. Send the invitation

PheedLoop will accept the invitation and notify you when access is confirmed.

Step 2: Set Up Your Apple Developer Account

2A: Create Your Apple ID

  1. Create an Apple ID for your organization

2B: Obtain Your D-U-N-S Number

Apple requires a D-U-N-S number for organization accounts.

  1. If you don't have a D-U-N-S number, start the D-U-N-S request process immediately (this can take time)

2C: Enroll in Apple Developer Program

  1. Once you have your Apple ID and D-U-N-S number, enroll in the Apple Developer Program Critical: You must enroll as an organization, not as an individual
  2. Complete the enrollment process following Apple's on-screen instructions

2D: Grant PheedLoop Access to Apple Developer Console

  1. Visit your Apple Developer console
  2. Navigate to the People section
  3. Create an invitation with Admin privileges using these exact details:
    • First Name: PheedLoop
    • Last Name: Developers
    • Email: apps@pheedloop.com

2E: Grant PheedLoop Access to App Store Connect

  1. Visit your App Store Connect portal
  2. Click Users and Roles
  3. Add a new user with the same credentials as Step 7:
    • First Name: PheedLoop
    • Last Name: Developers
    • Email: apps@pheedloop.com
    • Role: Admin

PheedLoop will accept both invitations and notify you when access is confirmed.

Step 3: Configure Your White Label App

Once you've completed your Apple and Google developer account setup, you're ready to configure your app's branding and information.

Accessing Your Settings

For Event White Label Apps:

  1. Navigate to your Event Dashboard

  2. Go to Experiences > Mobile App > White Label App Builder

For Organization White Label Apps:

  1. Click the drop-down menu at the top right corner of your Dashboard
  2. Select Settings Show Image
  3. Navigate to Whitelabel Builder

    1. The Whitelabel Builder option only appears after purchasing the Organization Whitelabel App Power-Up.

App Design Settings

All settings described below are required unless otherwise noted.

App Logo Image

The icon that represents your app in the Apple App Store and Google Play Store.

  • Recommended size: 512 x 512 pixels
  • Accepted formats: PNG or JPG
  • Usage: This is what attendees will see when searching for your app

To upload: Click Choose File and select your logo image

Splash Screen Image

The branded screen that appears every time a user opens your app.

  • Recommended size: 3000 x 3000 pixels
  • Accepted formats: PNG or JPG
  • Critical requirement: Ensure key content is centered within a 1000 x 1000 pixel area for optimal visibility across all devices
  • Example: View splash screen example

To upload: Click Choose File and select your splash screen image

Promotional graphic visible in your app's Apple App Store and Google Play Store listing details.

  • Recommended size: 1024 x 500 pixels
  • Accepted formats: PNG or JPG
  • Usage: Appears in the app store alongside your description

To upload: Click Choose File and select your banner image

App Information Settings

App Name

The name attendees will search for when downloading your app from the app stores.

Example: "TechConf 2026" or "Association Annual Meeting"

Enter your desired app name in this field.

App Tagline

A short, compelling description that serves as the preview text in app store listings.

When users click to "read more," they'll see your full App Description.

Character considerations: Keep concise for optimal display in app stores.

App Description

The complete description of your event app that appears in the app store listing's "about" section.

Include key information about:

  • What attendees will experience
  • Event highlights
  • Key features available in the app

Required Permissions Settings

iOS Admin Permission

Required setting: Toggle this ON to grant PheedLoop admin permissions to publish your app to the Apple App Store.

This setting must be enabled for your white label app to proceed.

iOS Developer Account Name

Enter the exact name of your Apple Developer account.

This should match the organization name used when creating your Apple Developer account in Step 2.

Android Admin Permission

Required setting: Toggle this ON to grant PheedLoop admin permissions to publish your app to the Google Play Store.

This setting must be enabled for your white label app to proceed.

Android Developer Account Name

Enter the exact name of your Google Developer account.

This should match the organization name used when creating your Google Play Console account in Step 1.

App Privacy Policy URL

Enter the complete URL to your app's privacy policy webpage.

Critical requirements:

App rejection warning: If this URL links to a PDF or is inaccessible, Apple and Google will reject your app submission.

Save Your Progress

After completing your settings, click Save Changes to save your progress.

You can save and return as many times as needed before final submission.

Step 4: Submit for Development

Once all your settings are configured and you're ready for PheedLoop to begin developing your white label app, complete these final confirmation steps.

Confirmation Settings

Date Expected

Enter the date when you need your app to be available in the Apple App Store and Google Play Store.

Important reminders:

  • Minimum 4 weeks required from submission to availability
  • This 4-week timeline begins when PheedLoop receives complete access and assets
  • For Organization White Label Apps: This date does not account for additional time needed if you request updates or changes

Example: If you need your app by March 15, 2026, enter that date, but ensure you're submitting all materials by mid-February 2026 at the latest.

Ready for Development

When you're completely finished with all settings and ready to submit:

  1. Review all your settings one final time
  2. Verify all graphics are uploaded and meet specifications
  3. Confirm Apple and Google developer access has been granted to apps@pheedloop.com
  4. Toggle ON the "Ready for Development" checkbox

Critical: Checking this box locks your submission form. You will not be able to make changes after this point. Only select this when you are completely ready to proceed.

Final Submission

Click Save Changes to finalize your white label app submission.

What Happens Next

  1. PheedLoop will receive notification of your submission
  2. Our team will verify all required access and assets are in place
  3. Development of your white label app will begin
  4. You'll receive updates on progress and when your app is submitted to Apple and Google
  5. After app store review (conducted by Apple and Google), your app will go live

Need Help?

If you have questions at any point in this process, contact our Customer Support team at support@pheedloop.com.

Please include in your support request:

  • For Event White Label Apps: Your Event Dashboard link
  • For Organization White Label Apps: Your Account ID (found in Settings > Account & Billing > Account)

Important Guidelines & Restrictions

Do Not Remove Simon Young from Attendees

App rejection warning: Do not remove the attendee "Simon Young" from your event's Attendee tab. Removing this test account may result in rejection by Apple and/or Google during their review process.

Do Not Modify App After Submission

App rejection warning: After submitting your white label app (checking "Ready for Development"), do not make changes to your event's pages or app layout. Any discrepancies between your submitted configuration and the actual event may result in app store rejection.

Privacy Policy Requirements

Your privacy policy URL must:

  • Lead to an actual webpage (HTML page on a website)
  • Not link to a PDF document
  • Be publicly accessible without login

App stores will reject submissions with PDF privacy policies or inaccessible links.

Developer Account Requirements

  • You must use organization developer accounts (not personal accounts)
  • Both Apple and Google require organization-level accounts
  • Personal developer accounts are not compatible with PheedLoop white label apps
  • Annual fees of $100-200 apply (charged directly by Apple and Google)

Support & Questions

At any point during this process, if you experience issues or have questions, please contact us:

Email: support@pheedloop.com

What to include in your support request:

  • Clear description of your question or issue
  • For Event White Label Apps: Your Event Dashboard link
  • For Organization White Label Apps: Your Account ID from Settings > Account & Billing > Account
  • Screenshots if applicable

Our Customer Support team is here to help ensure your white label app setup process goes smoothly.

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